Brand guidelines

I Logo Description – bOXXX art collective The bOXXX art collective logo is a bold visual statement rooted in simplicity and innovation. The name is rendered in striking monochrome — with a lowercase ‘b’ leading into an uppercase ‘O’ and three dynamic X’s, representing the spirit of Amsterdam and the gallery’s three founders. The first ‘X’ is subtly enlarged or stylized to create rhythm and visual tension, suggesting artistic disruption and raw expression. Each ‘X’ carries a whisper of meaning: exploration, experimentation, exchange. The minimal design invites interpretation — a box to be opened, broken, or reinvented. The tagline “art collective” is discreetly placed beneath in a clean sans-serif font, reinforcing clarity and collaboration. This logo isn’t just a name — it’s an invitation to enter a space where boundaries are blurred, art is a dialogue, and creativity refuses to be boxed in.

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